Supported the transition from efacility.in to efacility.global, contributing to SEO implementation, landing page optimisation and technical website improvement initiatives.
Key areas
Website migration support
Landing page URL updates
Technical SEO considerations
Redirect and canonical review
Indexing and crawlability monitoring
02Key Contribution
Enterprise Google Ads Campaign Management
Managed and analysed enterprise-focused Google Ads campaigns for eFACiLiTY®, aligning keyword targeting, landing pages and conversion objectives with B2B lead-generation goals.
Google AdsGoogle Ads API (where applicable)
Key areas
Search campaign management
Enterprise keyword research
Search intent analysis
Landing page relevance
Conversion tracking validation
Campaign performance analysis
03ProjectOngoing Initiative
Marketing Data Consolidation & Reporting Automation
Developed and worked on Google Apps Script-based workflows to consolidate lead data from API sources and GA4, enrich reporting datasets and support automated marketing performance analysis.
Google Apps ScriptGoogle SheetsGA4
Key areas
API lead data integration
GA4 lead data
Master_Report workflow
Google Ads data enrichment
Daily reporting requirements
04ProjectOngoing Initiative
AI-Assisted Content Publishing Automation
Designed and explored n8n-based workflows for AI-assisted topic generation, content processing, image generation, file management and WordPress publishing.
n8nOpenAIClaudeWordPress
Workflow components
AI topic generationIn progress
Content workflow automationTested
Image generationOperational
File handlingOperational
WordPress publishingOperational
Excel publishing record managementOperational
Operational: running in the live workflow · Tested: built and tested, not yet part of the live workflow · In progress: still being built
05Key ContributionProject
Marketing Analytics & Dashboard Development
Developed and structured marketing reporting dashboards using GA4, Google Sheets and Looker Studio to monitor website performance, engagement, campaign trends and monthly marketing performance.
GA4Looker StudioGoogle Sheets
Key areas
Website traffic reporting
Engagement analysis
Monthly comparisons
Campaign source analysis
Bounce rate comparison
AI-related traffic filtering
06Key Contribution
Marketing Lead Tracking & Conversion Validation
Conducted lead tracking validation across website forms, CRM lead capture and marketing analytics to support reliable lead reporting and identify potential tracking discrepancies.
GA4Google Tag ManagerGoogle AdsCRM
Key areas
Website form validation
CRM lead capture checks
Conversion tracking
Missing conversion investigation
Tracking discrepancy analysis
07Key Contribution
Website Performance & Technical Optimisation
Supported website performance and technical SEO initiatives through performance analysis, issue investigation and coordination with development teams.
PageSpeed InsightsLighthouseGTmetrix
Key areas
PageSpeed Insights analysis
Lighthouse audits
GTmetrix monitoring
Website loading issues
CDN-related considerations
Technical SEO coordination
08ResearchProposed Project
AI Search Visibility & AEO Research
Researched AI search visibility and Answer Engine Optimisation (AEO) strategies, exploring opportunities to measure brand presence and traffic across emerging AI search platforms.
ChatGPTClaudeGeminiPerplexity
Key areas
AI search query research
AEO strategy
Brand visibility analysis
AI platform research
AI visibility tool concept
09Key Contribution
Enterprise SEO Content Development
Contributed to SEO-focused content development for eFACiLiTY®, including enterprise-focused topics, keyword research and content optimisation.
Key areas
Enterprise content strategy
Keyword research
Search intent alignment
Product-focused content
Industry content
Regional content opportunities
10Key Contribution
Digital Marketing & Cross-Functional Coordination
Coordinated digital marketing activities and collaborated with development and internal teams on website optimisation, marketing implementation and project execution.
Key areas
Team coordination
Website implementation support
Task follow-up
Project progress tracking
Cross-functional collaboration
No contributions match both filters.
How these items are labelled
Key ContributionWork I carried out or contributed to as part of my role
ProjectA defined build with its own scope
Ongoing InitiativeIn progress and still being developed
ResearchExploration and analysis, not yet implemented
Proposed ProjectA concept put forward, not yet approved or built
AchievementReserved for outcomes with verified evidence